{"id":9634,"date":"2022-10-21T14:44:51","date_gmt":"2022-10-21T13:44:51","guid":{"rendered":"https:\/\/insidesalons.com\/?p=9634"},"modified":"2022-10-21T14:44:51","modified_gmt":"2022-10-21T13:44:51","slug":"aumentar-ventas-peluqueria","status":"publish","type":"post","link":"https:\/\/insidehair.es\/index.php\/2022\/10\/21\/aumentar-ventas-peluqueria\/","title":{"rendered":"5 trucos para aumentar tus ventas en la Peluquer\u00eda"},"content":{"rendered":"\n<p>Seguro que te ha pasado. Has invertido <strong>una gran cantidad de tiempo y dinero<\/strong> en mejorar tu t\u00e9cnica de corte, has estudiado todo tipo de t\u00e9cnicas de balayage y has hecho muchos cursos de peinado y styling. Pero tu peluquer\u00eda sigue sin funcionar como deber\u00eda. Tener la capacidad de <strong>ofrecer grandes servicios y recibir a cambio malas ventas <\/strong>es un problema m\u00e1s com\u00fan del que te imaginas. El secreto est\u00e1 en que no dominas tu vena comercial, Por eso, desde INSIDE HAIR, hoy te traemos 5 trucos para <strong>aumentar tus ventas en la peluquer\u00eda<\/strong>. Apunta.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truco n\u00ba 1: La venta es una habilidad<\/h2>\n\n\n\n<p>Lo primero que debes tener claro si quieres aumentar tus ventas en Peluquer\u00eda es que<strong> la VENTA es una habilidad<\/strong>. Y como cualquier habilidad, se puede entrenar. Seguro que cuando empezaste a trabajar no dominabas ni la mitad de los cortes o coloraciones que dominas ahora. Esto se debe a que has practicado a lo largo del tiempo y has invertido en tu formaci\u00f3n. La <strong>suma de experiencia y aprendizaje<\/strong> te ha permitido ser mejor profesional de la Peluquer\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desarrolla la habilidad para aumentar tus ventas en Peluquer\u00eda<\/h3>\n\n\n\n<p>Lo primero que debes tener claro es que <strong>la VENTA es la habilidad m\u00e1s valiosa<\/strong> que tienes para hacer crecer tu negocio. Y debes desarrollarla para conseguir alcanzar los objetivos que te has propuesto. Para desarrollarla y aumentar tus ventas en peluquer\u00eda deber\u00e1s seguir estos pasos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Explicar tus servicios:<\/strong> El mundo ha cambiado y cortarse el pelo ya no es puramente una necesidad, sino que se ha convertido en todo un ritual que nos liga a la moda y las tendencias. Por eso, sin importar si es un cliente nuevo o si es habitual, es importante que expliques qu\u00e9 servicio o servicios le vas a hacer. Asimismo, no s\u00f3lo debes centrarte en la parte t\u00e9cnica, debes hablarle del proceso que vas a seguir y de la experiencia que va a vivir la persona, al fin y al cabo, cortes de pelo hay muchos\u2026Pero las experiencias son lo que queda guardado en nuestra mente.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Entiende la venta consultiva: <\/strong>Si quieres aumentar tus ventas en peluquer\u00eda, lo primero que debes entender es el tipo de venta que realizas. En nuestro sector realizamos VENTA CONSULTIVA. Qu\u00e9date con este concepto porque es muy importante. Nunca vas a ofrecer el mismo servicio a todas las personas. Tus servicios se adaptan a la necesidad de cada cliente, no al contrario.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Las ventas no son infalibles: <\/strong>Es as\u00ed de sencillo. Siempre puedes practicar, estudiar y aprender para aumentar tus ventas en peluquer\u00eda, pero tu t\u00e9cnica nunca llegar\u00e1 a ser perfecta. Fallar\u00e1s. Por eso es imprescindible que seas constante y no te rindas, as\u00ed generar\u00e1s un n\u00famero mayor de oportunidades de venta.<\/li><\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cj2rf1uAdp2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cj2rf1uAdp2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cj2rf1uAdp2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de INSIDE HAIR (@inside.hair)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 2. Domina la venta para delegarla<\/h2>\n\n\n\n<p>Cuando hablamos de dominar la venta, hablamos de dominar tu negocio. Sobre todo si tienes un equipo y quieres que se implique en aumentar las ventas de tu peluquer\u00eda. <strong>Ellas y ellos esperar\u00e1n a que t\u00fa lo hagas para tomar ejemplo. <\/strong>As\u00ed que si esperas que tu equipo venda sin que t\u00fa lo hagas, te decimos que no va a funcionar.&nbsp;<\/p>\n\n\n\n<p>Ten en cuenta que <strong>tu negocio depende de las ventas que se realicen <\/strong>y la venta debe ser (y de hecho es) la parte m\u00e1s importante de tu negocio. Pero no puedes dedicarte a vender servicios, debes vender tu filosof\u00eda y tu marca:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Filosof\u00eda de tu sal\u00f3n: <\/strong>Es la esencia que te diferencia del resto de salones. Puede que seas especialista en colores de fantas\u00eda. Que seas una m\u00e1quina cortando o que trates especialmente bien el cabello de tus clientes. Esta filosof\u00eda que te diferencia de los dem\u00e1s debe reflejarse en la venta y tus clientes deben saberlo.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La marca: <\/strong>La marca es todo lo que engloba a tu negocio. desde tus principales servicios, tu filosof\u00eda, vestuario, colores y logotipo de equipo. Todo debe tener una coherencia y transmitir tu marca. Para que lo entiendas mejor, te dejamos <a href=\"https:\/\/insidesalons.com\/marketing-salon\/storytelling-salon-peluqueria\/\" target=\"_blank\" rel=\"noreferrer noopener\">este enlace con m\u00e1s informaci\u00f3n<\/a> al respecto.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cj5NrF3Amaw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cj5NrF3Amaw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cj5NrF3Amaw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de INSIDE HAIR (@inside.hair)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Crear un guion y aplicarlo<\/h3>\n\n\n\n<p><strong>Cuando consigas dominar tus servicios, tu filosof\u00eda y tu marca podr\u00e1s delegar<\/strong> y exigir a tu equipo que haga lo mismo, que venda. Pero antes, <strong>es imprescindible que crees tus propias herramientas <\/strong>para que tu equipo consiga aumentar las ventas en peluquer\u00eda. Por eso, lo ideal es<a href=\"https:\/\/insidesalons.com\/consultoria-mentoring-coaching\/protocolos-en-un-salon-de-peluqueria\/\" target=\"_blank\" rel=\"noreferrer noopener\"> que escribas un guion o protocolo <\/a>de ventas, para que tu equipo trabaje de la misma manera que lo haces t\u00fa (recuerda que una marca vive de la coherencia).&nbsp;<\/p>\n\n\n\n<p>Por otro lado, debes dominar tu frustraci\u00f3n y la de tu equipo. Te vamos a dar un dato muy importante, se considera que un <strong>vendedor exitoso cierra a partir de 3 de cada 10 ventas<\/strong>. As\u00ed que gestionar los resultados negativos y la frustraci\u00f3n es primordial, sobre todo cuando comienzas a aplicar t\u00e9cnicas de venta (recuerda que hemos hablado de constancia).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/insidesalons.com\/wp-content\/uploads\/2022\/10\/aumenta-tus-ventas-en-peluqueria-habilidad.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/insidesalons.com\/wp-content\/uploads\/2022\/10\/aumenta-tus-ventas-en-peluqueria-habilidad.jpg\" alt=\"crea un guion que ayude a tu equipo a aumentar tus ventas en peluquer\u00eda\" class=\"wp-image-9635\" srcset=\"https:\/\/insidehair.es\/wp-content\/uploads\/2022\/10\/aumenta-tus-ventas-en-peluqueria-habilidad.jpg 1024w, https:\/\/insidehair.es\/wp-content\/uploads\/2022\/10\/aumenta-tus-ventas-en-peluqueria-habilidad-300x169.jpg 300w, https:\/\/insidehair.es\/wp-content\/uploads\/2022\/10\/aumenta-tus-ventas-en-peluqueria-habilidad-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Crea un guion que ayude a tu equipo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 3. Oportunidades para aumentar tus ventas en peluquer\u00eda<\/h2>\n\n\n\n<p>Si quieres disfrutar de oportunidades <strong>para aumentar tus ventas en peluquer\u00eda debes generarlas<\/strong>. Imagina que quieres aumentar un 10% tus ventas en corte. Si hac\u00edas 20 cortes a la semana y quieres aumentar un 10%, son dos cortes. Si le preces el servicio al 10 personas, puede que una (o ninguna) acepte. Casi lo has conseguido, has aumentado un 5% tus ventas en corte.&nbsp;<\/p>\n\n\n\n<p>Pero si se lo ofreces a 100 personas durante todo el mes, y consigues que una de cada diez se plantee hacerse el servicio, habr\u00e1s duplicado el n\u00famero de servicios de corte respecto al mes anterior \u00bflo entiendes? <strong>Generar m\u00e1s oportunidades te ayudar\u00e1 a conseguir m\u00e1s ventas.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cj-d_tFAMz5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cj-d_tFAMz5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cj-d_tFAMz5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de INSIDE HAIR (@inside.hair)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 4. Enf\u00f3cate en las ventas&nbsp;<\/h2>\n\n\n\n<p>Si quieres aumentar tus ventas en la peluquer\u00eda, enf\u00f3cate en ellas. Ya lo hemos dicho antes pero es tan importante que lo vamos a repetir. Todo el tiempo y dinero que has invertido en mejorar t\u00e9cnicamente, en crear un&nbsp; ambiente genial para tu sal\u00f3n, en tener las redes sociales m\u00e1s bonitas, es dinero bien invertido. A\u00fan as\u00ed, es momento de que inviertas todo eso y m\u00e1s en mejorar tu capacidad de venta.&nbsp;<\/p>\n\n\n\n<p>En INSIDE HAIR siempre decimos a nuestra comunidad que el enfoque debe de ser del 80% para las ventas. Por eso, c<strong>on nuestro sistema<\/strong>, probado 100% y creado tras 13 a\u00f1os de experiencia ayudando a cientos de salones como el tuyo a cumplir sus objetivos, ap<strong>render\u00e1s a enfocar tu productividad, tus objetivos y a tu equipo<\/strong> hacia la importancia de realizar y cerrar ventas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 5. Sigue estos pasos para aumentar tus ventas en Peluquer\u00eda<\/h2>\n\n\n\n<p>Hay tres maneras de generar mayor facturaci\u00f3n para tu negocio. Conseguir m\u00e1s clientes, hacer que los que tienes aumenten su frecuencia de visitas y aumentar el ticket medio de los clientes.&nbsp;<\/p>\n\n\n\n<p>Las tres estrategias son imprescindibles, pero te adelantamos c\u00f3mo debes enfocarlas. Lo primero es <strong>optimizar tu ticket medio.<\/strong> esto no significa que tengas que aumentar los precios para aumentar el ticket, lo que debes de hacer es aumentar la venta para que cada cliente consuma m\u00e1s servicios. Despu\u00e9s, tienes que <strong>conseguir que los clientes aumenten su frecuencia <\/strong>de visitas, y cuando lo consigas deber\u00e1s trabajar para <strong>atraer nuevos clientes<\/strong> (descubre nuestros<a href=\"https:\/\/insidesalons.com\/consultoria-mentoring-coaching\/4-juegos-tomar-decisiones-peluqueria\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 4 juegos para tomar decisiones<\/a> al respecto).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfC\u00f3mo incrementar las Ventas de tu Peluquer\u00eda con el ticket medio?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6BETETcW_vQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As\u00ed conseguir\u00e1s escalar tu negocio y hacer que crezca. Esperamos que estos consejos te hayan servido para crear una estrategia y marcarte unos objetivos. Recuerda que en INSIDE HAIR somos expertos en dinamizar negocios de Peluquer\u00eda. Consulta con nosotros lo que podemos hacer por ti.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/api.whatsapp.com\/send?phone=+34605538676&amp;text=Quiero%20m%C3%A1s%20informaci%C3%B3n%20sobre%20lo%20que%20puede%20hacer%20por%20mi%20sal%C3%B3n%20el%20equipo%20de%20INSIDE%20HAIR.%20Blog.%20\">QUIERO M\u00c1S INFORMACI\u00d3N SOBRE INSIDE HAIR<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seguro que te ha pasado. Has invertido una gran cantidad de tiempo y dinero en mejorar tu t\u00e9cnica de corte, has estudiado todo tipo de t\u00e9cnicas de balayage y has hecho muchos cursos de peinado y styling. Pero tu peluquer\u00eda sigue sin funcionar como deber\u00eda. Tener la capacidad de ofrecer grandes servicios y recibir a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[28,27],"class_list":["post-9634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-salon","tag-aumentar-ventas","tag-marketing-para-peluqueria"],"_links":{"self":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts\/9634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/comments?post=9634"}],"version-history":[{"count":0,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts\/9634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/media\/9636"}],"wp:attachment":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/media?parent=9634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/categories?post=9634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/tags?post=9634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}