{"id":8168,"date":"2022-04-08T10:28:19","date_gmt":"2022-04-08T10:28:19","guid":{"rendered":"https:\/\/insidesalons.com\/?p=8168"},"modified":"2022-04-08T10:28:19","modified_gmt":"2022-04-08T10:28:19","slug":"como-crear-un-plan-de-contenido-para-tu-peluqueria","status":"publish","type":"post","link":"https:\/\/insidehair.es\/index.php\/2022\/04\/08\/como-crear-un-plan-de-contenido-para-tu-peluqueria\/","title":{"rendered":"C\u00f3mo crear un Plan de Contenido para tu Peluquer\u00eda"},"content":{"rendered":"\n<p>\u00bfTe cuesta planificar tu <strong>contenido de Redes Sociales<\/strong>? \u00bfOrganizarlo? \u00bfNo sabes qu\u00e9 publicar en Instagram o Facebook?  Pues bien, queremos explicarte <strong>c\u00f3mo crear un Plan de Contenido<\/strong> para tu Peluquer\u00eda, \u00a1ya que esta es la <strong>soluci\u00f3n<\/strong>! <\/p>\n\n\n\n<p>Te contamos los <strong>3 pasos<\/strong> que debes seguir para crear un Plan de Contenido para tu Peluquer\u00eda\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Define el Tipo de Contenido<\/li><li>Planificar cu\u00e1ndo Publicar tu Contenido<\/li><li>Crear Contenido con antelaci\u00f3n<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Define el tipo de contenido<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Simplemente tienes que dividir todo aquello que quieres comunicar en <strong>categor\u00edas o tipos de contenid<\/strong>o. \u00bfY c\u00f3mo saber qu\u00e9 categor\u00edas crear? Nuestro consejo es que te centres en qu\u00e9 es lo que tu cliente quiere o necesita saber de ti.<\/p>\n\n\n\n<p>Te dejamos un ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Contenido de Resultados<\/strong>: antes y despu\u00e9s de un corte, tras un tratamiento, una correcci\u00f3n de mechas\u2026\u00a0<\/li><li><strong>Contenido de Ayuda<\/strong>: c\u00f3mo hacer un peinado para una boda en 3 pasos, c\u00f3mo peinar un cabello rizado, 3 consejos para cabellos grasos\u2026<\/li><li><strong>Contenido Educativo<\/strong>: diferencia entre mechas balayage y babylights, tendencias en coloraci\u00f3n, qu\u00e9 es un corte bob\u2026<\/li><li>C<strong>ontenido de Historias<\/strong>: qui\u00e9n eres, qui\u00e9n es tu equipo, c\u00f3mo es tu sal\u00f3n\u2026<\/li><\/ul>\n\n\n\n<p>Definir esto te van a servir de <strong>gu\u00eda<\/strong>, como si fuese una plantilla que puedes usar una y otra vez. Cuando llegue el momento de planificar el contenido para la semana o el mes, tendr\u00e1s que definir qu\u00e9 Tipo de Contenido vas a usar en cada d\u00eda. Despu\u00e9s, s\u00f3lo te queda crear contenido original para cada d\u00eda.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/Cbr-xvDgZmD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/Cbr-xvDgZmD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/Cbr-xvDgZmD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de INSIDE HAIR (@inside.hair)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Planificar cu\u00e1ndo publicar tu contenido<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lo ideal es hacer <strong>post<\/strong> <strong>3 veces por semana<\/strong>, y compartir <strong>stories cada d\u00eda<\/strong>. \u00bfPor qu\u00e9? Porque cuando muestras constantemente contenido, creas una mayor confianza en tus seguidores y clientes. Es como si te acompa\u00f1aran en tu d\u00eda a d\u00eda, y de esta forma conocer\u00e1n qu\u00e9 novedades tienes.\u00a0<\/p>\n\n\n\n<p>Para <strong>planificar<\/strong> tu contenido, nosotros te recomendamos que lo hagas con antelaci\u00f3n. Es decir, que te sientes un d\u00eda y organices todo el mes, o las pr\u00f3ximas 2 semanas. No hace falta que luego lo sigas a la perfecci\u00f3n, pero te ayudar\u00e1 para saber <strong>qu\u00e9 contenido necesitas crear<\/strong>.<\/p>\n\n\n\n<p>Para ello te recomendamos que utilices una <strong>plantilla<\/strong> (como puede ser un excel) para que planificar y ordenar tu contenido. Te dejamos un ejemplo de Planificaci\u00f3n del mes de Abril:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/insidesalons.com\/wp-content\/uploads\/2022\/04\/plan-contenido-instagram-facebook-peluquerias.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/insidesalons.com\/wp-content\/uploads\/2022\/04\/plan-contenido-instagram-facebook-peluquerias.png\" alt=\"Plan de Contenido Redes Sociales para Peluquerias\" class=\"wp-image-8170\" srcset=\"https:\/\/insidehair.es\/wp-content\/uploads\/2022\/04\/plan-contenido-instagram-facebook-peluquerias.png 1024w, https:\/\/insidehair.es\/wp-content\/uploads\/2022\/04\/plan-contenido-instagram-facebook-peluquerias-300x169.png 300w, https:\/\/insidehair.es\/wp-content\/uploads\/2022\/04\/plan-contenido-instagram-facebook-peluquerias-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Plan de Contenido para Redes Sociales de Abril<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Crear contenido con antelaci\u00f3n<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Una vez tienes planificado, qu\u00e9 tipo de contenido necesitas crear, y cu\u00e1ndo lo vas a necesitar, hay que ponerse <strong>manos a la obra\u2026<\/strong><\/p>\n\n\n\n<p>Cuando llegues al sal\u00f3n tendr\u00e1s que <strong>generar el contenido que necesitas<\/strong>. Si tienes una cita en la que vas a realizar unas Balayage, y el pr\u00f3ximo martes vas a hacer una publicaci\u00f3n en la que explicas en qu\u00e9 consiste esta t\u00e9cnica, \u00a1no te olvides de hacerle una foto al resultado!<\/p>\n\n\n\n<p>O si tienes a una clienta que te ha pedido un Tratamiento de Hidrataci\u00f3n, aprovecha para hacer fotos del antes y del despu\u00e9s, para hablar en tus Redes Sociales sobre los beneficios del tratamiento.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p><strong>\u00bfQu\u00e9 te ha parecido?<\/strong> Tal vez te parezca que es \u201cinvertir todav\u00eda m\u00e1s tiempo\u201d en la creaci\u00f3n de Contenido para tus Redes Sociales\u2026 Pero realmente supone sentarse <strong>un d\u00eda para organizar<\/strong>, y el resto saldr\u00e1 solo. Cuando partes con una organizaci\u00f3n, tienes mucho m\u00e1s claro qu\u00e9 es lo que necesitas.<\/p>\n\n\n\n<p>Adem\u00e1s, de que crear\u00e1s <strong>contenido de mayor calidad<\/strong> e inter\u00e9s para tus clientes.<\/p>\n\n\n\n<p>Si te gustar\u00eda conocer informaci\u00f3n sobre nuestro <strong>servicio de Marketing para Peluquer\u00edas<\/strong>, <a href=\"https:\/\/insidesalons.com\/servicios\/publicidad-y-marketing-para-peluquerias\/\">haz click<\/a> en el siguiente enlace:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link\" href=\"https:\/\/insidesalons.com\/servicios\/publicidad-y-marketing-para-peluquerias\/\">VER MARKETING 360\u00ba PARA PELUQUER\u00cdAS<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe cuesta planificar tu contenido de Redes Sociales? \u00bfOrganizarlo? \u00bfNo sabes qu\u00e9 publicar en Instagram o Facebook? Pues bien, queremos explicarte c\u00f3mo crear un Plan de Contenido para tu Peluquer\u00eda, \u00a1ya que esta es la soluci\u00f3n! Te contamos los 3 pasos que debes seguir para crear un Plan de Contenido para tu Peluquer\u00eda\u2026 Define el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/comments?post=8168"}],"version-history":[{"count":0,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/posts\/8168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/media\/8169"}],"wp:attachment":[{"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/categories?post=8168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insidehair.es\/index.php\/wp-json\/wp\/v2\/tags?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}